Many
real estate agents use branded
sites for their web presence - a
bare minimal these days. This
approach is not what the
majority of the top 1% agents
use. If you want
to achieve the results that the top 1%
of agents obtain on the web, you
need to listen closely.
The key to a successful web
presence is to make your website
the base of your marketing
strategy, not just
an addition to the
other things you do. That is why
we offer our clients 2 websites
for the price of one. Each
site plays an important
role in incorporating successful marketing
techniques to generate
leads and commissions!
|
Over 80% of people
buying a home look
on the web first.
Can you be found?
Does your site
convert visitors
into clients? |
Let
me make this clear upfront: your
website is not a tool to place
your face in front of clients.
Rather, it's a tool to
generate more leads and
sales, which will improve your
commissions! Your
website should not be an
additional expense but instead a
tool that clearly generates
profits - with the key
word being clearly!
Secrets
to
More Commissions
Agents wants to generate leads
from websites using 3 key
approaches.
1.
Branded Site (www.bobjones.com)
2.
Unbranded Site (www.freecountyreports.com)
95% of agents
have a name branded website, but most of
these sites fail to
increase the agent's client list
or commissions! The average
response rate is less than 3
visitors leaving their
information for every 100
visitors! That means less
than 5% of agents actually
utilize their web presence to
its fullest potential. Instead,
their website becomes an
expense and not a profit
generating marketing machine!
The Big
2
and Their Benefits!
How the
two
sites work to generate leads is easy
to understand.
The branded
site,
www.bobjones.com, allows you
to have a presence on the web
that's associated to
your name. This website is
designed for clients who know
you or were referred to you.
The client comes to your branded
site because they are
not intimidated by you as an
agent/sales person. This site will present
your professionalism, while offering
many resources to your visitors
and clients for their home
buying and selling needs. This
site will clearly separate you
from your competitors, enhancing
your professionalism in your
local market.
An unbranded
site is used in conjunction
with all your
other marketing material, from print
to word of mouth. Have you
ever walked into an automobile
dealership and been swarmed with
sales people? This experience was
probably neither enjoyable nor
comfortable. People
naturally get intimidated by
sales people and do not want to
deal with them - which is why
people love the web. The web
offers people the ability to
find information without being bombarded
with sales people who want them to "sign here".
The unbranded site meets this
need with precision. The site
allows someone visiting to feel comfortable,
because the site does not appear
to be owned by a sales person
but is rather just an information
resource. Once the comfort zone
is built with the visitor, the
site then focuses
on marketing technologies that
convert that visitor into a
lead. How do we do that? We
meet the needs of each visitor,
motivating them to offer their
contact information to you. This
generates leads,
leads, leads and more leads.
This explains why
statistics show that our marketing
technologies in combination with an
unbranded site can profit up to 3 times
more
than a branded site!
The unbranded
site is used ideally with your
paper adds, yard signs, prerecorded phone calls, business
cards, answering machines, and
much more! You want to use
your unbranded site where people
are not familiar with you or
where clients are "just
looking".
What Else Do
You Receive?
Now you have traffic and leads
coming in, what do you do now? Dealing with a large
clientele
or sphere of influence is not easy
to manage but essential for results.
Do not worry,
because the backend system of
your sites are automated and
lead the industry in CRM
technology. When a lead is
received, an automated follow up
system begins from SMART™
technology. The
system adjusts for each client,
even
as their needs change. This
allows you to deal with a large
number of clients or circle of
influence automatically. The bottom line means
your system does a lot of
relationship management for you
automatically, giving
you the ability to work with a
lot more clients with less
stress. And best of all,
the system
customizes your emails, so it
appears as if you took
the time to write each email!
How Can We
Offer So Much Value?
What makes our company unique
is our ability to produce marketing solutions,
not just websites. We've
answered the complete
circle of how to attract
clients, convert them to leads,
and then build relationships
with minimal effort on your part. This
gives you a comprehensive
solution to make more
money as an agent!
We do not take
shortcuts, like stacking 1000
clients on one server or failing
to give each site an individual
IP, which is essential for
a high web positioning. We also do not
charge for minor visual changes. We
simply don't take these shortcuts,
because we know that the vast
majority of our clients will
remain clients for the span of their
career. Therefore, we
do not build our pricing
standards and margins on the short lifespan of
our clients. Thus, we can
offer more without raising
prices through the roof.
If you want to
see more features added to your WebAgentSolutions sites,
click
here.
If you are ready to signup, give
us a call at 215.996.1390. |