 This report discusses how most
agents fail to properly use the
web and describes why most agent
websites are
not increasing their bottom line
when it comes to profits.
Remember, your website should
not be an expense, it should be
a money making marketing outlet!
The
world wide web is new to many,
even though it has been around
for some time. The web's intricacies
can be complicated,
especially if all you do is
use the web to search for
answers. Let me explain what's
required to get results on the web
and the necessary steps you need to
take for results.
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The
Process of Obtaining a Client
and Making a Sale |
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1 |
A potential customer finds out
about your site through
marketing. |
|
2 |
They browse the site,
hopefully leaving their
info for you to contact
them. |
|
3 |
You receive the lead and contact the potential client. |
|
4 |
The lead then turns into a
client. |
The process looks simple enough,
but reality proves that few
agents understand the in depth
marketing necessary to make this
process run smoothly and convert
well! Let's breakdown each step
and describe the formula
for success.
1. The Customer Discovers
Your Site
How do clients find your
site? The majority of agents do the
following:
a. word of mouth
b. branding of URL on marketing material
c. classifieds
d. listings
e. newspaper adds
The above can drive traffic to
your site, but most web traffic comes from search
engines. Therefore, solely
relying on
the above will rob you of the
true potential on the web, which
could realistically increase
your results by 500%
or more, if used properly! This is why we offer
hybrid solutions. We
created a superior web design
that is search engine friendly
and also offer
comprehensive pay-per-click
packages that bring
immediate traffic and results!
Traffic is only part of the
formula. Now you need a site
that converts! This leads us
to...
2. The Customer
Browses Your Site
The potential client now lands
on your site. If your potential client
does not leave their info, their
visit means nothing to you. Your website
must be
designed to motivate the
customer to leave their
information. The average site
will reap returns of less than
3%. That means out of 100
visitors,
only 3 potential clients leave any sort of
information! On top of the 3%
that leave info, over 70% of
them will leave false
information, which means a
typical site will only reap 1%!
A
lot of sites require people
to sign a guest book or register.
The problem with this step is
that potential clients are not
receiving valuable information,
therefore they lack the
motivation to leave their
information and in turn leave
false information or nothing at
all.
To prevent this form occurring
as frequently, we have created
unique valuable offers to home
owners and sellers. For example,
we give away biweekly gift
certificates and offer value
reports and an eBook at a $39.95
value! WE provide the
eBook to agents for free.
Now when a potential client is
on your site, they will leave
their legitimate information in
exchange for the valuable
material you offer in exchange.
The best part of this deal is
that we supply you with the
material to give your visitors!
To make sure we are leading the
industry in results, we
continually track the conversion
ratios of our websites. This
dramatically benefits you because as we see
specific layouts, phrases, or
images receive higher
click through and conversions,
they will be added to your site.
This means your site is always
improving, even though you
haven't touched it.
3.
Your Receive the Potential Client's
Information
Once you receive a lead, you
have to get a hold
of the potential client
immediately to build a
relationship.
Unfortunately, most agents fail
to
respond fast enough or fail to
respond at an appropriate time.
As a result, the agent loses a generated
lead and potential
client.
WebAgentSolution sites address this
issue head on to prevent lost
leads. As soon as a client leaves their
information, you have the
ability to send the lead to whomever
you desire, including your office assistant
or buyers agent. This will allow
you to automatically distribute
the work load of dealing with
leads. Your website also comes
with
an automatic automated SMART™
drip system. Depending on the
type of client, our program will
send an automated follow-up
customized
email to your client, with the
appearance of being written by
you. That client will remain in
contact with your office, not
realizing that each email is
automated. The email system has
customized campaigns already, so you do not have to do
a thing. Plus....
The system comes with SMART™
alert technology. When a client
opens, reads, or clicks on an
email, you will be notified!
Why is this a superior
solution? Because, you are
then able to
interact with the potential
client at an ideal time. When
they click on an email and go to
your site, SMART™alert
technology will tell you that lead
John Doe is on
your site and will also provide
you with John Doe's contact info,
234-555-1212. This will allow
you to contact them when they're
on your site and
thinking about your services!
This prevents those bad timing
calls, where you attempt to
contact a potential client while
they are eating dinner.
4. Your Lead Turns Into a
Client
Once the lead turns into a
client, the agent must focus on maintaining a
relationship with
them. This is key, because a
wise agent wants their client's
business for life.
Unfortunately, keeping a healthy
relationship with your
clients is cumbersome, because the amount of
organization and energy to stay
on top of properly building a
relationship with your clients
can be overwhelming, which is why less
than 3% of agents maintain
relationships successfully.
Our backend solution does this
for you automatically! That is
right, all you have to do is
click one button and the system
will stay in contact with the
client for life! Plus the system
encourages referrals, which will
help the growth of your bottom
line. The system does this 100%
automatically, without your clients
realizing that you are not
handwriting the emails.
Summary
The above is a brief example of
why agents fail to use the web
to its fullest potential and
what makes us different. As a
marketing company, we are always
focused on how to generate
consistent results that turn
into profits. We are always
adding newly tested technology
to our system, focusing on the
bottom line for our agents.
If you are not generating
results with your current
solutions or simply want more
information,
contact us. We will be more
than willing to talk and give
you recommendations on how to
improve your results, even if
you don't chose our services.
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